RGS London Professionals @ VCCP
Last night at VCCP London Headquarters the RGS London Professionals group were treated to a tremendous evening hosted by Adrian Coleman, Founding Partner, Group CEO and current RGS parent.
VCCP is a world class advertising, marketing, brand and communications company that work with some esteemed brands including O2, easyJet, Bet Victor and most famously Compare the Market featuring Aleksandr, Sergie and Nicole Kidman! Adrian spoke with passion about the journey of VCCP and where the idea came from after a discussion in a small kitchen in Wandsworth. From here the agency was founded on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels and in the last 15 years VCCP has become one of the top advertising companies in the UK with over 850 employees with offices in Sydney, Berlin, Prague and Madrid.
We were very lucky to also have Adrian Gans, VCCP Strategy and Innovation Director, who gave a short presentation on The Power of Social Media. Adrian highlighted the importance of this channel, what the future holds and how valuable it can be when it comes to generating awareness, creating visibility and building brand loyalty.
After the excellent presentations the group had the opportunity to mingle and network and it was fantastic to see so many current Sixth Form taking the opportunity to ask for advice, questions and collect business cards from experienced RGS Professionals!
The evening was a huge success and we are extremely grateful to Adrian Coleman for his generous hospitality. The next RGS professionals event will be in June with a date to follow shortly