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Tom Holland – Digital Marketing, The Basics

 

We were delighted to welcome back former RGS pupil Tom Holland (’06) to share his expertise on Digital Marketing with a 30+ of our current Sixth Form crop on Monday 13 November 2017. Tom is founder of Acquire, a bespoke Affiliate Marketing company in Shoreditch, that hosts a wide range of multinational clients from Qatar Airlines to Oxfam and spoke about his journey from Sixth Form at RGS to University, his first job and the path to where he is now…one of the forerunners in this fast paced and intriguing industry.

After dishing out some sweets to get the attention of the attendees, Tom spoke about the the difference between advertising and marketing and then when into greater detail of the various forms of digital marketing that we would have been exposed to as a consumer, but know little about.

It sparked some fantastic questions from the floor and the Sixth Formers left buzzing full of entrepreneurial ideas!

 

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